ANALYTICAL STUDY OF THE MARKETING PROBLEMS OF FISH FARMS IN SHARKIA GOVERNORATE

The study aimed to study the current situation of marketing problems of fish farms in Sharkia governorate through: Identifying the motives of the fish farmers toward the fish culture, the relative importance of the sources of marketing information for the farmers, and identifying the degree of the existence of marketing problems among the farmers and the negative impact of the marketing problems from the point of view of the farmers. The important marketing advisory services provided by agricultural extension to solve some of these problems.
This study was conducted on a regular sample of 191 fish farmers in Sharkia governorate (Abbassa-Al-Hussainiyah) in order to achieve the study goals, and the questionnaire was used in the personal interview as a tool to collect data in the period from January to March 2019, The statistical analysis included percentage, mean, display table of frequency, and simple correlation coefficient. The most important results showed the most important motives of the respondents towards fish marketing are increase income (84.29%), and improve the standard of living (83.25%) and the most available sources of information were in wholesalers (3,66), retailers (3,56), friends and neighbors with experience (3,47), and the most common sources of information that respondents were exposed to were: friends and neighbors with experience (3,7), family and relatives (3,56), wholesalers (3,42) and the results also showed that the most important marketing problems facing the respondents, which are related to the lack of marketing knowledge and skills, were the lack of the necessary marketing information (2,51)